Entrepreneurial Resources | Education, Boot Camp, Consulting, Mentors, Referrals and Connections | |
All the things an entrepreneur needs to get started and launch his/her
business in a high energy environment. | |
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| | Join us for our final Marketing Roundtable of 2007 - Smart Spending—How to Measure the Return on Your Marketing Investment.
Making an investment requires decisions, but everyone has a different style of decision-making. When some people add a stock to their portfolio they conduct extensive research on the company. Others just use their instincts. When it comes to investing in your marketing program it takes a little bit of both. During the Marketing Roundtable on December 11th, Debra Power will lead a panel of experts in a discussion about marketing investments. They'll tackle some of the tough issues you face whenever you make a decision about where to spend your marketing dollars.
Why should you attend?
It can be very problematic to determine the effectiveness of your marketing expenditures. Our panel of experts will help you to learn how to put tools and practices into place to make this task easier.
How should you prepare?
Be sure to bring a question for our panel. If you've struggled with choosing a particular type of marketing tool we can help think about your options. Our experts are ready for your toughest questions.
What will you receive?
All attendees will receive an informative workbook with tips about choosing media outlets, formulas for measuring your marketing exposure, and ways to defray costs.
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| | Stanford Announces updated Entrepreneurial Education site | The Stanford Technology Ventures Program (STVP) has launched a collection of online entrepreneurship education resources on the STVP Educators Corner Web site: http://edcorner.stanford.edu. The newly-launched version of the site includes a fresh interface and over 1,000 resources, such as video clips, podcasts, presentations, and Web links.
On this site, they share the best material available at Stanford University on high-technology entrepreneurship.
Please use the links below to check out a few highlights.
Podcasts of Entrepreneurial Thought LeadersListen to podcasts of Silicon Valley's most influential venture capitalists, CEOs and other experienced executives, including Mark Zuckerberg (Facebook), Carol Bartz (Autodesk), Michael Goldberg (Mohr Davidow Ventures) and Joel Peterson (Peterson Partners, Trammell Crow).
Top-Ranked Video Clips
Newest Video Clips | |
| | Identifying Markets, Customers and Competition | Building a Business Customer Need Identification Building a Whole Product ROI Analysis Competitive Landscape Iterative Process of Business Building | | |
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