The cost of sales for my product is very high. What are some of the ways to reduce the cost for acquiring my first 10 customers? Until you reach economic quantities to manufacture and can drive product prices down and establish a beachhead set of customers, the cost to acquire a customer can be very high. The ways to reduce the cost of acquiring the early customers in the target market include: (1) Sell the same solution to a closely related set of customers who share the same problem and attend the same confereces (2) After generating interest, bring in a partner to help close the deal or provide co-marketed services to their client base (3) Understand all of the steps for customer acquisition and where processes can change to make a shorter pre-sale process (4) Consider using guerilla marketing tactics to prepare target customers for the selling process. (5) Use online tools such as webinars to Increase the number of client potentials educated each month. Sales is ultimately a funneling process and numbers game. (6) Compare the cost of securing the first 10 customers of this niche with the life time value a dominant position in the niche could bring. Often it makes sense to do a deferred revenue deal to secure a few of the top 10 customers. | 
