Entrepreneurial Resources | SPARK

Final Marketing Roundtable Event of 2007-December 11

Mon, 03 Dec 2007 14:54:58 -0500

Join us for our final Marketing Roundtable of 2007 - Smart Spending—How to Measure the Return on Your Marketing Investment.

Making an investment requires decisions, but everyone has a different style of decision-making. When some people add a stock to their portfolio they conduct extensive research on the company. Others just use their instincts. When it comes to investing in your marketing program it takes a little bit of both. During the Marketing Roundtable on December 11th, Debra Power will lead a panel of experts in a discussion about marketing investments. They'll tackle some of the tough issues you face whenever you make a decision about where to spend your marketing dollars.

Why should you attend?
It can be very problematic to determine the effectiveness of your marketing expenditures. Our panel of experts will help you to learn how to put tools and practices into place to make this task easier.

How should you prepare?
Be sure to bring a question for our panel. If you've struggled with choosing a particular type of marketing tool we can help think about your options. Our experts are ready for your toughest questions.

What will you receive?
All attendees will receive an informative workbook with tips about choosing media outlets, formulas for measuring your marketing exposure, and ways to defray costs.

Resources for Entrepreneurs

Fri, 04 Aug 2006 10:18:08 -0400

Stanford Announces updated Entrepreneurial Education site

The Stanford Technology Ventures Program (STVP) has launched a collection of online entrepreneurship education resources on the STVP Educators Corner Web site: http://edcorner.stanford.edu. The newly-launched version of the site includes a fresh interface and over 1,000 resources, such as video clips, podcasts, presentations, and Web links.

On this site, they share the best material available at Stanford University on high-technology entrepreneurship.

Please use the links below to check out a few highlights.

Podcasts of Entrepreneurial Thought Leaders

Listen to podcasts of Silicon Valley's most influential venture capitalists, CEOs and other experienced executives, including Mark Zuckerberg (Facebook), Carol Bartz (Autodesk), Michael Goldberg (Mohr Davidow Ventures) and Joel Peterson (Peterson Partners, Trammell Crow).

Top-Ranked Video Clips

Newest Video Clips

Assessing Business Feasibility

Sat, 13 May 2006 13:08:10 -0400

Identifying Markets, Customers and Competition

Building a Business

Customer Need Identification

Building a Whole Product

ROI Analysis

Competitive Landscape

Iterative Process of Business Building